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Meatmarket.com

In the competitive world of online dating, singles brand themselves as sexy commodities. But what happens when the wrapping comes off?

Source: Salon.com

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By Heather Havrilesky

May 15, 2002 | The golden age of online dating is upon us. Just ask executives of Match.com, who last month reported a 195 percent increase in paid subscribers over the same quarter last year. Or look at Yahoo, where online personals have increased the company's revenues despite a decline in income from advertising. Or talk to any youngish single person in New York. When I asked a friend, who met her last boyfriend online, how many of her single friends had used or are currently using online dating services, she replied, "Pretty much all of them."

Look no further than the "Personals of the Day" you see pop up on this site, as well as the Onion and countless other sites, and you'll realize two things: One, online personals have become a major source of revenue for content sites, and two, there are some damn fine-looking young folks floating around out there. Unless Spring Street Networks, the source of those ads, has been inventing fictional singles with a crack team of models, stylists, marketers and professional photographers, there appear to be a great many attractive people online these days, shamelessly hamming it up in the hopes of meeting that special anyone.

Click here to read the rest of this article:

http://www.salon.com/mwt/feature/2002/05/15/online_dating/

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